Email campaigns

Build newsletters and email broadcasts from your own domain. Audiences are channels on Contacts, not separate subscriber lists, so preferences and unsubscribes stay with each person.

Get started

  1. Verify a sending domain

    Open Campaigns → Sending identities. Add your domain and publish the DNS records Pathline gives you (verification, DKIM, and DMARC).

  2. Create a sending email

    Once the domain is verified, add a from address such as hello@yourdomain.com.

  3. Create channels and subscribe contacts

    Go to Campaigns → Channels to create channels (for example Newsletter or Promotions). In Contacts, open a contact and turn on the channels they should receive. One contact can belong to many channels.

  4. Create and send a campaign

    Start a new campaign at Email → Create campaign. Design the email, pick one or more channels and a sending identity, then send immediately or schedule. Type confirm to broadcast.

Channels vs contacts

  • Contacts: the people you email (name, email, phone, and channel subscriptions), managed at Contacts.
  • Channels: audiences you broadcast to, managed at Campaigns → Channels.
  • Preferences: recipients can update which channels they’re on from the unsubscribe / preference link in each email. Unsubscribes from one channel does not affect other channels, so you don’t lose them entirely when you send again.

Personalization tags

In the subject or body, use double curly braces to insert each contact’s name at send time. Tags are case-insensitive ({{first_name}} and {{firstName}} work the same).

  • First name: {{firstName}}, {{first}}, or {{first_name}}
  • Last name: {{lastName}}, {{last}}, or {{last_name}}
  • Full name: {{fullName}}, {{name}}, or {{full}}

Values come from the contact’s name on Contacts (not from old recipient lists). If a name is missing, the tag is replaced with a blank.

Daily use

  • Campaigns: see drafts, scheduled, sending, and sent campaigns at Campaigns → Email campaigns. Sent campaigns show which channels they went to.
  • Analytics: after sending, open a campaign’s interaction report for opens, clicks, and per-recipient activity.
  • Test sends: send a preview to your account email or a verified test address before going live.
  • Duplicate: copy a sent campaign into a new draft to reuse the design.
  • Forms: Pathline forms can subscribe a submitter to a channel when they opt in (choose the channel on the form).

If you used subscriber lists before

Your old lists were converted into channels, and recipients into contacts with the matching channel subscriptions (including unsubscribes and delivery status). Open Contacts or Channels to manage them going forward.

Access

Email campaigns are available to workspace owners and admins. Members do not have access to campaign tools.

Good to know Broadcasts only go to contacts subscribed to the channels you select, and skip contacts marked bounced or complaint.